Datacop Blog

Growth hacking strategies, data analytics in practice and more.

3 Examples of E-Commerce Personalisation

Part of Datacop's Blog Series on Data Science in the Digital Economy (#5) A version of this article was posted in Slovak in Bridge, the...

Podcast: Discussing Data Tracking with Sparring

We are grateful to have been invited to discuss Data Tracking and Protection in E-Commerce, by Annabel Pemberton from Sparring on their...

What is a URL?

Part of Datacop's Blog Series on Data Science in the Digital Economy (#4) A Uniform Resource Locator or known better by its acronym ‘URL’...

Datacop Case Study: E-commerce Growth Hacking in practice

Using big tech data techniques to increase revenues of a mid-sized e-shop’s mobile-web by 24.5% in 4 months. What is growth hacking? It...

Brief History of Digital Data Collection

Part of Datacop's Blog Series on Data Science in the Digital Economy (#3) In the previous blog post we explored the question why we...

Why Collect Data?

Part of Datacop's Blog Series on Data Science in the Digital Economy (#2) Today, the market for technology that enables organisations to...

Product Catalog Analysis

Part of Datacop's Blog Series on Data Science in the Digital Economy (#1) The Product Catalog Analysis is a report, e-commerce analysts...

Product Views are Rare

"How many products does an e-commerce shopper view in a typical session?" A 6-month long study of 1.9M sessions of an e-commerce brand...