Strategy & execution

AI Enabled Technical Marketing Department for $25m-$2b eCommerce

We facilitate 9 on-demand technical marketing roles

We implement AI Ready Data and MarTech Infrastructure

We implement revenue-generating, analytical and data collection use cases.

Datacop's 9 technical roles
Datacop's tech stack
Datacop's "raw data" to revenue piramid
Photo of Tomas Michalek

Talk to a Datacop expert — free, no strings attached

Strategy & execution

AI Enabled Technical Marketing Department for $25m-$2b eCommerce

We facilitate 9 on-demand technical marketing roles

We implement AI Ready Data and MarTech Infrastructure

We implement revenue-generating, analytical and data collection use cases.

Datacop's 9 technical roles
Datacop's tech stack
Datacop's "raw data" to revenue piramid
Photo of Tomas Michalek

Talk to a Datacop expert — free, no strings attached

Strategy & execution

AI Enabled Technical Marketing Department for $25m-$2b eCommerce

We facilitate 9 on-demand technical marketing roles

We implement AI Ready Data and MarTech Infrastructure

We implement revenue-generating, analytical and data collection use cases.

Datacop's 9 technical roles
Datacop's tech stack
Datacop's "raw data" to revenue piramid
Photo of Tomas Michalek

Talk to a Datacop expert — free, no strings attached

TRUSTED BY

  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
  • Foodora Logo

DATACOP

DATACOP

Your On-Demand Technical Marketing Team for eCommerce

Your On-Demand Technical Marketing Team for eCommerce

Datacop provides a fractional, on-demand, AI-enabled technical marketing department built specifically for eCommerce brands.

Within a single subscription, you gain immediate access to nine specialized experts typically found in a high-performing technical marketing team — without the overhead, hiring risk, or long-term commitment of full-time roles.

Beyond execution, you can leverage our extensive library of use cases, dynamically customized to fit your business needs.

Datacop provides a fractional, on-demand, AI-enabled technical marketing department built specifically for eCommerce brands.

Within a single subscription, you gain immediate access to nine specialized experts typically found in a high-performing technical marketing team — without the overhead, hiring risk, or long-term commitment of full-time roles.

Beyond execution, you can leverage our extensive library of use cases, dynamically customized to fit your business needs.

Expertise of 9 Specialist In a Single Subscription

Unlike internal hires, our service gives you unparalleled flexibility. With a single monthly subscription, you can adjust the level of support across Datacop’s nine technical marketing roles to match your current priorities—something in-house teams simply can’t offer.

AI-Ready Data Infrastructure Implementation Services

AI is only as powerful as the data behind it. We help eCommerce brands design and implement an AI-ready data architecture built on three pillars: Data Tracking Infrastructure, Data Storage & Governance, and Data Activation. By centralizing your data, standardizing business logic, and creating an AI-readable warehouse foundation, we transform fragmented information into reliable decision intelligence. At the same time, we ensure that insights are easily activated across marketing and operational systems to drive measurable revenue impact. This is the infrastructure layer that turns AI from experimentation into sustainable competitive advantage.

Market View

Datacop works with around 11 mid-sized eCommerce companies ($25M–$2B in revenue) on an ongoing basis — continuously expanding its use case library and sharpening industry best practices.

Use-Case Library

Datacop has built a comprehensive use-case library spanning every area of the technical marketing function — giving our clients a proven foundation to build their ongoing roadmaps on.

No Long-Term Commitment Required

At Datacop, we believe that lasting partnerships shouldn’t rely on long-term contracts - they should be earned through consistent, high-value results delivered every month.

Datacop's 9 specialist roles

Expertise of 9 Specialist In a Single Subscription

Unlike internal hires, our service gives you unparalleled flexibility. With a single monthly subscription, you can adjust the level of support across Datacop’s nine technical marketing roles to match your current priorities—something in-house teams simply can’t offer.

AI-Ready Data Infrastructure Implementation Services

AI is only as powerful as the data behind it. We help eCommerce brands design and implement an AI-ready data architecture built on three pillars: Data Tracking Infrastructure, Data Storage & Governance, and Data Activation. By centralizing your data, standardizing business logic, and creating an AI-readable warehouse foundation, we transform fragmented information into reliable decision intelligence. At the same time, we ensure that insights are easily activated across marketing and operational systems to drive measurable revenue impact. This is the infrastructure layer that turns AI from experimentation into sustainable competitive advantage.

Market View

Datacop works with around 11 mid-sized eCommerce companies ($25M–$2B in revenue) on an ongoing basis — continuously expanding its use case library and sharpening industry best practices.

Use-Case Library

Datacop has built a comprehensive use-case library spanning every area of the technical marketing function — giving our clients a proven foundation to build their ongoing roadmaps on.

No Long-Term Commitment Required

At Datacop, we believe that lasting partnerships shouldn’t rely on long-term contracts - they should be earned through consistent, high-value results delivered every month.

Our Philosophy

Our Philosophy

15–20 experts. By design

15–20 experts. By design

We made a conscious decision to stay small.
Not because we can't grow — but because we won't compromise on quality to do it.

We made a conscious decision to stay small.
Not because we can't grow — but because we won't compromise on quality to do it.

Many agencies are founded by one or two true experts who personally deliver exceptional work in the early days. But as the agency scales, that expertise gets pushed further away from the actual work. Quality slowly drops, processes replace judgment, and what once felt exceptional becomes average. That's not a trade-off we're willing to make.

Our ambition isn't to become the largest agency on the market — it's to be the one with the highest standard of quality. Staying lean allows our senior experts to stay close to the work, make better decisions, and maintain the level of craft our clients expect.

We hire selectively and deliberately. Every new team member either meets our quality bar quickly or brings a skill set that meaningfully strengthens our services as a whole.

We're not the cheapest option. Our north star is uncompromising quality, and every decision about growth is measured against it.

Two co-founders and additional roles in Datacop

TIERS

TIERS

Pricing & Engagement Tiers

Pricing & Engagement Tiers

Choose the level of technical marketing capacity your organization needs.

Choose the level of technical marketing capacity your organization needs.

Foundation

$10,000

/ month

Growth

$25,000

/ month

Full Stack

$40,000

/ month

Datacop capacity

5 active clients

4 active clients

2 active clients

Actively engaged specialists

2–3

6–7

All 9

Activities running in pararell

1–2

4–5

8–10

Access to Datacop’s 9-role technical marketing team

Direct Slack channel with Datacop experts for ongoing collaboration

Strategic roadmap development, prioritizing initiatives based on business impact and implementation effort

Hybrid engagement combining strategy and hands-on execution

Access to Datacop’s Use Case Center through our experts, leveraging proven frameworks and implementations tailored to your business

Cross-market insights from working with leading eCommerce brands, helping you benefit from patterns and learnings across the industry

Foundation

$10,000

/ month

Designed for companies building the
foundation of their technical marketing
and data infrastructure.

Limited capacity: only 5 clients supported at this tier

2–3 specialists actively engaged at any given time (e.g., Tracking Architect, Cloud Engineer, BI Specialist)

Capacity to run 1–2 active initiatives in parallel

Access to Datacop’s 9-role technical marketing team

Direct Slack channel with Datacop experts for ongoing collaboration

Strategic roadmap development, prioritizing initiatives based on business impact and implementation effort

Hybrid engagement combining strategy and hands-on execution

Access to Datacop’s Use Case Center through our experts, leveraging proven frameworks and implementations tailored to your business

Cross-market insights from working with leading eCommerce brands, helping you benefit from patterns and learnings across the industry

  • Trial month

Growth

$25,000

/ month

Designed for companies scaling their data infrastructure, marketing activation, and AI capabilities.

Limited capacity: only 4 clients supported at this tier

6–7 specialists actively engaged at any given time (e.g., Tracking Architect, Cloud Engineer, BI Specialist)

Capacity to run 4–5 active initiatives in parallel

Access to Datacop’s 9-role technical marketing team

Direct Slack channel with Datacop experts for ongoing collaboration

Strategic roadmap development, prioritizing initiatives based on business impact and implementation effort

Hybrid engagement combining strategy and hands-on execution

Access to Datacop’s Use Case Center through our experts, leveraging proven frameworks and implementations tailored to your business

Cross-market insights from working with leading eCommerce brands, helping you benefit from patterns and learnings across the industry

Full Stack

$40,000

/ month

Designed for organizations building a state-of-the-art AI-ready data and MarTech infrastructure.

Limited capacity: only 2 clients supported at this tier

All 9 specialists actively and engaged as needed.

Capacity to run 8–10 active initiatives in parallel

Access to Datacop’s 9-role technical marketing team

Direct Slack channel with Datacop experts for ongoing collaboration

Strategic roadmap development, prioritizing initiatives based on business impact and implementation effort

Hybrid engagement combining strategy and hands-on execution

Access to Datacop’s Use Case Center through our experts, leveraging proven frameworks and implementations tailored to your business

Cross-market insights from working with leading eCommerce brands, helping you benefit from patterns and learnings across the industry

Not ready to work with us yet?

Not ready to work with us yet?

Join our Substack — it's free,
and always will be.

Join our Substack — it's free, and always will be.

We built it as an open resource for anyone curious about the topics a technical marketing department typically owns — the kind of knowledge other agencies charge for. No gates, no upsells.

Browse 50+ articles covering things like email collection strategies for eCommerce, ways to personalize the homepage experience, our honest take on which MarTech tools are worth it and why — and many more.

We built it as an open resource for anyone curious about the topics a technical marketing department typically owns — the kind of knowledge other agencies charge for. No gates, no upsells.

Browse 50+ articles covering things like email collection strategies for eCommerce, ways to personalize the homepage experience, our honest take on which MarTech tools are worth it and why — and many more.

Ready to Supercharge your Technical Marketing Department?

Ready to Supercharge your Technical Marketing Department?

Over the last 9 years, we worked with 40+ eCommerce companies that generate between $25m – $2b in annual revenue.

Over the last 9 years, we worked with 40+ eCommerce companies that generate between $25m – $2b in annual revenue.

Talk to a Datacop expert — free, no strings attached

Datacop × Bloomreach Engagement

Building the Bloomreach Engagement Center of Excellence

Building the Bloomreach Engagement Center of Excellence

Our goal is simple: become the #1 team in the world for applied Bloomreach Engagement. Not the biggest agency. The deepest bench of operators who can actually ship results on the platform.

Our goal is simple: become the #1 team in the world for applied Bloomreach Engagement. Not the biggest agency. The deepest bench of operators who can actually ship results on the platform.

Built by people who were with the platform early

Datacop was founded in 2020 by Lukas and Daniar, both ex-Exponea (now Bloomreach Engagement). Since then, the team has grown with senior practitioners specializing in integrations, martech engineering, and business development — all anchored around one platform we know end-to-end.

March 2017

Daniar joins Exponea as a Customer Analytics Consultant, one of the first in the UK.

March 2018

Lukas joins Exponea as a Customer Analytics Consultant at its Bratislava headquarters.

March 2019

Daniar joins the Exponea Academy team and builds the first version of its educational materials for Exponea users.

January 2020

Lukas and Daniar both leave Exponea.

August 2020

Datacop is founded by Lukas and Daniar, two ex-Exponea employees. We begin our first US engagement with OluKai.com.

April 2021

Our team grows as we welcome our first employee, Chris.

December 2021

Datacop is now a team of 5. We close our first full year profitable, with €122k in revenue.

December 2022

Datacop closes its second full year profitable, with €300k in revenue.

February 2024

Datacop moves into The Spot, the largest co-working space in Bratislava.

December 2024

Datacop closes its fourth full year profitable, with €649k in revenue.

March 2025

Tomas joins Datacop as Head of Business Development.

June 2025

Johan joins Datacop as Head of Martech & CDP Engineering.

December 2025

Datacop closes its fifth full year profitable, with €882k in revenue. We're now a team of 12 FTEs.

Bloomreach success stories:
Bloomreach success stories:

Partnership

Unlocking Ecommerce's Full Potential: Bloomreach x Datacop

Hear from Datacop co-founder Daniar Rusnak about the benefits of being a valued Bloomreach partner and a Bloomreach ambassador.

Partnership

Unlocking Ecommerce's Full Potential: Bloomreach x Datacop

Hear from Datacop co-founder Daniar Rusnak about the benefits of being a valued Bloomreach partner and a Bloomreach ambassador.

Partnership

Datacop became Bloomreach power user

I am thrilled to announce that I have been recognized as a Bloomreach Engagement power user and have been invited to join the new Bloomreach Ambassador program!

Partnership

Datacop became Bloomreach power user

I am thrilled to announce that I have been recognized as a Bloomreach Engagement power user and have been invited to join the new Bloomreach Ambassador program!

Partnership

Dedoles Cuts Manual Labor by 60% With Bloomreach and Datacop

Discover how email marketers use Catalogs, Google Sheets and Jinja to make their life easier.

Partnership

Dedoles Cuts Manual Labor by 60% With Bloomreach and Datacop

Discover how email marketers use Catalogs, Google Sheets and Jinja to make their life easier.

“Our main motivation to work with Datacop at Kondela, was to explore complex analytics and A/B testing on our e-shops. Together with Datacop we have managed to push our utilisation of marketing tools to a new level. In particular, we pursued the optimisation of conversion rates of our acquisition traffic on our mobile product pages. The project brought us both immediate positive results on our bottom line as well as new perspectives on how to apply personalisation techniques to different customer segments at different touchpoints of the customer journeys. I would like to thank our colleagues from Datacop for a professional and fair attitude, analytical expertise and lastly for patience in our discussions.”

Juraj Žák

eCommerce Marketing Manager, Kondela

“Datacop has been expertly managing our CRM campaigns for over 8 months now. They’ve executed hundreds of targeted campaigns, often working within tight deadlines, without any issues. I highly recommend Datacop for all your CRM needs.”

Jan Gemrich

Marketing & Produkt Director, Foodora

“Shortly after Datacop filled the CRM execution position at Dedoles, they created a semi-automated process that decreased the time required for campaign execution by 60%. After transitioning CRM execution to an internal Dedoles employee, we expanded the scope of our cooperation to broader Bloomreach Engagement support. Within the first month, Datacop helped us gather significantly more email subscribers by identifying a problem in our email collection flow. I highly recommend Datacop for leveraging your Bloomreach Engagement project to its fullest potential.”

Matej Moravčík

Retention Director, Dedoles

“As a satisfied customer of Datacop, I highly recommend their services to any eCommerce company looking to improve their data pipelines and analytics. They were able to build an advanced data warehouse and sanitize, transform and segment our data to allow us to visualize it properly. They were able to ingest multiple pipelines into a single data warehouse, which helped us scale our BI department and thrive on solid data analytics. I highly recommend Datacop to any company looking to improve their data analytics and gain a competitive edge in the market.”

Michael Salvati

Head of Digital Product, OluKai

“We heard rave reviews of Datacop from other brands and decided to give a few analytics reports a try to start, we haven’t looked back since. We plan to completely switch off from any other analytics platforms and use Datacop as our primary source of truth. The efficiencies and revenue opportunities that Datacop’s tools provide have been a key part of Roark’s growth.”

Mark Syrovatka

eCommerce Manager, Roark & Kaenon

Who we are

Datacop gives eCommerce brands an instant technical marketing department — without the overhead. One subscription. Nine specialized experts. We can implement your AI-ready data and MarTech infrastructure from scratch, then leverage it to drive personalization, deeper analytics, and measurable revenue growth.

Datacop in numbers:

0

0

0

0

Years of experience

0+

0+

0+

0+

eCommerce cooperations

0+

0+

0+

0+

Use cases developed

0.0%

0.0%

0.0%

0.0%

Highest conversion uplift

Marketing and IT combined into Datacop's technical marketing

Get In Touch

We help you to:

Facilitate 9 on-demand technical marketing roles

Implement AI Ready Data and MarTech Infrastructure

We implement revenue-generating, analytical and data collection use cases.

Photo of Tomas Michalek

Tomas Michalek

Datacop Demo

30 min

Web conferencing details provided upon confirmation

TRUSTED BY

  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
  • Foodora Logo
Datacop logo

Address:

Bottova 2/A
811 09 Bratislava, Slovakia, EU

© 2026 All rights reserved.