Datacop
DivisionsHow it worksPricingBloomreachTeamCareers Substack Request a call
For $25m–$2b eCommerce brands

A technical marketing department that's already built. You just switch it on.

Two dedicated operators directing an AI workforce, backed by Datacop's frameworks and 106+ use-case library. You'll see a use-case live before the first invoice clears.

Department status Live
Owned Channels
+4,000 active subscribers
Web Personalization & CRO
5 A/B tests last month
Data & Reporting
AI analyst operational
2 operators AI workforce Datacop IP
Tomas
We focus on just a few. Let's see if it fits.
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The model

A full technical marketing department, in three divisions

The work splits into three functions. We deliver all three — or only the ones you need — each staffed by two operators + an AI workforce + Datacop's IP.

Explore a division
01Owned Channels
Email, SMS, push & ad audiences, as a revenue engine.
02Web Personalization & CRO
Your site as a tested, personalized selling surface.
03Data & Reporting
The AI-ready data foundation, turned into decisions.
01
Owned
Channels

Runs the channels you own — email, SMS, push, and ad audiences — as a revenue engine. Strategy, production, automation, testing, reporting, end to end.

Specialties included
Owned Channels Specialist CRM Consultant AI Solutions Architect Business Intelligence Specialist
What we're accountable for
  • Strategy & deployment of triggered campaigns (email, SMS, push…), improved continuously via A/B testing
  • Execution of a segmented newsletter plan, personalized to subscriber personas
  • Full ownership of owned-channel (email, SMS, push) subscriber-collection strategies
  • Weekly KPI reporting of owned-channel performance + monthly / quarterly reviews with your board
The delivery unit

How every division is delivered

Every division is staffed the same way — two dedicated operators, directing an AI workforce, backed by Datacop's IP.

AI workforcedirected by your operators
Weblayer design
Email creative
AI Analyst
Permanent reports
Ad-hoc reports
Data warehouse build
Two dedicated Operators

They own strategy & judgment — directing the AI workforce and drawing on Datacop's IP.

Two, never one

Every division is staffed by two operators — never one — so there's always continuity, a second brain on strategy, and no single point of failure.

Datacop solution extras
Specialist coverage
Colleagues who collectively hold the specialties of 9 technical marketing rolesThe 9 specialtiesWebsite Personalization & CRO SpecialistFrontend EngineerOwned Channels SpecialistCRM ConsultantMarTech EngineerBusiness Intelligence (BI) SpecialistData Governance & Tracking ArchitectCloud Data EngineerAI Solutions Architect.
Datacop intellectual property
The Datacop Triad frameworks, a 106+ use-case library, and eCommerce analytical frameworks for campaigns, products, customers, subscribers & shop.
Broader-market signal
Ongoing access to the broader market via 10+ mid-sized eCommerce brand relationships across the US & UK.
Internal tooling
Leverage what we build — our Email Intelligence platform and a "Tableau-like" hosting solution for reporting.
How we think · the IP triad

We don't start from a blank page. We start from a point of view.

TECHNOLOGY
Techstack POV
What stack we recommend and why?

Our opinion on what a modern eCommerce data + martech stack actually looks like — and what's worth paying for. Bloomreach for engagement, a warehouse layer, our tool picks. Judgment, not a sales pitch.

Read the full POV →
OUR EXPERTISE
Technical Marketing Pyramid
From "raw data" to revenue.

Data Collection & QA → Analytics → Activation. These are key areas of expertise that define a strong technical marketing team.

See the framework →
HOW WE SEE ECOMMERCE
Datacop Atlas
Customer journey on steroids.

Instead of a customer journey, which implies linear progression along a straight line, we tend to think in terms of customer states — regions on a map that customers can move between more freely. 

Explore the Atlas →
How we start

What the first 30 days look like

No blank-page discovery. We run on a clear sequence — and you'll see a working use-case before the first invoice clears.

1
2
3
Week 1 · Days 1–7
By Day 14
By Day 30
Workshops & discovery
We onboard your team and learn your operation in depth.
Workshops on how our AI-enabled workflow actually works
A deeper walk-through of our key frameworks
Discovery meetings to understand your needs & priorities
A questionnaire shared with your broader team
Your 3-month roadmap
A concrete, sequenced plan for the next three months of cooperation — drawn from our frameworks and 106+ use-case library, not a blank discovery exercise.
First use-case live
At least one of these is shipped and running within 30 days — depending on the division you choose:
2–3web layers live on-site
a new email scenario deployed
an AI analyst answering ad-hoc questions
Pricing

Human Operator + AI Workforce

Pick how much of the function you hand over. Monthly. No long-term contracts.

Limited number of clients supported at this capacity
Half a division2 slots open0.5×
$12,500 /mo

You keep part of the function in-house — we own the rest and are fully accountable for our part. Not "less of the same": a clean split of the work and the outcomes.

Example split — you keep accountability and ownership over your newsletter strategy; we take care of the rest (triggers, subscriber collection, reporting…).
Full divisionLimited availability
$25,000 /mo

One complete division, end to end — strategy, production, automation, testing and reporting.

Two operators + the AI workforce
Everything you'd expect from an in-house division — and more
We're fully accountable for the division's outcomes — not just its tasks
Two divisionsWaiting list
$45,000 /mo

Two divisions, run in parallel — and priced below two-times Full.

$5,000 saved vs. two Full divisions bought separately.
Keep everything in-house? Do you want to keep everything fully internal but train your team to adopt our AI-enabled workflows?
Request a meeting →
Proof

What it's like to have us in the building

As a satisfied customer of Datacop, I highly recommend their services to any eCommerce company looking to improve their data pipelines and analytics. They built an advanced data warehouse and sanitized, transformed and segmented our data so we could visualize it properly — ingesting multiple pipelines into a single warehouse helped us scale our BI department and thrive on solid data analytics.

Michael Salvati
Michael Salvati
Head of Digital Product, OluKai
★★★★★
★★★★★

"We heard rave reviews of Datacop from other brands and decided to give a few analytics reports a try — we haven't looked back since. We plan to use Datacop as our primary source of truth."

Mark Syrovatka
Mark Syrovatka
eCommerce Manager, Roark & Kaenon
★★★★★

"Datacop has been expertly managing our CRM campaigns for over 8 months now. They've executed hundreds of targeted campaigns, often within tight deadlines, without any issues. I highly recommend Datacop for all your CRM needs."

Jan Gemrich
Jan Gemrich
Marketing & Product Director, Foodora
Datacop × Bloomreach Engagement

Building the Bloomreach Engagement Center of Excellence

Our goal is simple — become the #1 team in the world for applied Bloomreach Engagement. Not the biggest agency; the deepest bench of operators who actually ship results on the platform.

Founded by Lukas and Daniar, both early at Exponea (now Bloomreach Engagement) — the whole team is anchored around the platform we know end to end since 2017.

One of only 10 Delivery Verified Partners worldwide
Our history with Bloomreach
Mar 2017
Daniar joins Exponea — among the first analytics consultants in the UK.
Mar 2018
Lukas joins Exponea at the Bratislava HQ.
Mar 2019
First version of the Exponea Academy materials.
Aug 2020
Datacop is founded; first US engagement with OluKai.
Dec 2021
Team of 5; first profitable year, $139k.
Dec 2022
Second full year profitable, $342k revenue.
Feb 2024
Moves into The Spot, Bratislava's largest co-working space.
Dec 2024
Fourth full year profitable, $740k revenue.
Dec 2025
Fifth profitable year, $1M revenue; team of 12 FTEs.
Team & philosophy

Quality over quantity.

We only grow when we're certain we can keep delivery exceptional. Every new team member either meets our quality bar quickly or brings a skill set that meaningfully strengthens our services as a whole — we'd rather stay small than dilute the work.

LukasCo-founder
Lukas
CEO
DaniarCo-founder
Daniar
Head of Product & Delivery
Tomas
Tomas
Head of Business Development
Johan
Johan
Fractional Head of MarTech & CDP Engineering
Chris
Chris
Head of Cloud Engineering
Dmytro
Dmytro
Cloud Engineer
Simona
Simona
Technical Marketing Specialist
Lubica
Lubica
Technical Marketing Specialist
Hana
Hana
Technical Marketing Specialist
Laci
Laci
Technical Marketing Specialist
Filip
Filip
Technical Marketing Specialist
Ivana
Ivana
Technical Marketing Specialist
Jakub
Jakub
Technical Marketing Specialist
Michal
Michal
Backoffice
Newsletter

The knowledge other agencies gate.

Free, always free. 50+ deep-dives on technical marketing, data and CRO — straight from the operators who run it.

50+ articles Free, always
Featured issue
The Marketing Techstack in the AI Era — data tracking, storage and activation infrastructure
DATA & REPORTING
The Marketing Techstack in the AI Era for $25m–$2b eCommerce
Jul 01, 2026
Read on Substack
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Ready to switch on your technical marketing department?

Tell us a little about your business. We work with a limited number of clients — so we review every request personally.

Tomas
Datacop
Intro call with Tomas
30 minutes
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