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Video: Discussing Loyalty & CDXPs with Synerise

We are grateful to have been invited to discuss Loyalty Programmes in E-commerce, in a show called "Smart Sessions" organized by Synerise.

Synerise is a CDXP platform that collects and activates data.

Among other things in this session we discussed:

  • Earn & Burn loyalty programmes in e-commerce

  • Importance of a having a good team in place to run a loyalty programme operation

  • The role of a customer data platform in a loyalty programme

  • What can e-commerce marketing teams to do for VIP customers?

  • What are some gamification elements that can be used to enhance loyalty programmes?

📽️ Give it a watch here:

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