We are grateful to have been invited to discuss Loyalty Programmes in E-commerce, in a show called "Smart Sessions" organized by Synerise.
Synerise is a CDXP platform that collects and activates data.
Among other things in this session we discussed:
Earn & Burn loyalty programmes in e-commerce
Importance of a having a good team in place to run a loyalty programme operation
The role of a customer data platform in a loyalty programme
What can e-commerce marketing teams to do for VIP customers?
What are some gamification elements that can be used to enhance loyalty programmes?
📽️ Give it a watch here: