CDXP - the Next Generation of
Marketing Automation
👉🏻 collect customer behavioral data from all digital touchpoints into a single database in real time
👉🏻 all digital marketing channels within one platform (Email, SMS, Push, Online Ads, Web, Webhook APIs) enables seamless data activation
👉🏻 systematically increase the revenue of your eCommerce store with the use of data & automation
What we do:
Datacop is an agency that helps eCommerce companies integrate and leverage a CDXP platform that combines two powerful concepts: data collection and data activation across multiple channels.
⚡️ A CDXP will provide a marketing team with capabilities that normally would require 5 to 7 different martech solutions;
centralizing customer data siloes and saving costs.
🙇🏼♂️ We believe that investing into a CDXP is one of the best decisions that any Marketing team of an eCommerce store above $5m+ (5m+€) in Revenue can make.
💪🏻 With 5 years of relevant experience across 25+ different projects, we are here to help you choose and integrate such a platform and also show you how to leverage it to the fullest.
Our Services:
1. Helping you choose the right platform
Within Datacop, we have 5 years of experiences with CDXP platforms across 25+ different eCommerce projects and educating 50+ CDXP power users.
⚠️ Yet, even for us, it is hard to evaluate any new CDP, CDXP, or marketing automation tool just based on their website descriptions.
💡 That is why we carefully choose to work with the platforms that live up to their promised capabilities, and are not only hiding behind sexy marketing terms on their website.
"Choosing the right platform is important, it is likely that you will use it for years ahead."
🤲🏻 Let us help you choose correctly.
The first 45-minute meeting is free of change.
"While extremely capable, CDXP is also just a tool. Without knowledge of how to use it, it's like owning a Ferrari without a driving license."
That's why we put together best practices centered around CDXP focusing on the following areas:
2. Reinventing your email strategy
🤔 Do you want to know how eCommerce market leaders with $100m+ of annual revenue utilize email marketing to its full potential?
Do you want to implement their strategies within your company as well?
If yes, our email module covering the following areas might be an interest to you:
👉🏻 What are the top email capturing strategies?
👉🏻 What is email health segmentation and why is it important?
👉🏻 What are all the newsletter types and how often to send them?
👉🏻 13x best practice automated email use-cases and 7 helpful techniques for implementing them.
👉🏻 Best practices around consent management.
👉🏻 How should evaluate your email performance?
👉🏻 Depending on the vertical and the maturity of the brand; a fully implemented best practice e-commerce email can drive 10%+ of last click revenue from the total.
🤲🏻 Do you want to know how to implement email strategy best practices in your eCommerce? Reach out!
The first 45-minute meeting is free of change.
3. Data collection best practices
Behavioral and preference data of your customer is required for any kind of personalization.
"The quality and volume of your data go hand in hand with the quality and quantity of personalization use-cases that you can deploy."
That is why we put together best practices centered around data collection and data storage:
👉🏻 What data should be available in your CDXP platform?
👉🏻 What are the best practices regarding the structure and expiration policies of your data within the platform?
👉🏻 What are common mistakes around data collection and how to avoid them?
👉🏻 Customer preference data (zero-party data). How to collect zero-party data and use it to implement revenue generating personalization use-cases and techniques.
👉🏻 Data monitoring and anomaly detection system.
👉🏻 Cookies (1st party cookies vs 3rd party cookies), data integrity and data collection.
🤲🏻 Do you want to know how to implement data collection best practices in your eCommerce? Reach out!
The first 45-minute meeting is free of change.
4. Advanced website personalization
Most eCommerce websites are designed in a similar manner as conventional brick & mortar stores.
They provide the same (or very similar) shopping experience for every customer.
Should this be the case, however?
"Should someone coming to your store for the first time have the exact same experience as somebody who already purchased twice?"
⚡️ CDXP platforms have the capability to identify any website visitors in real time, load all relevant information about the visitor, and personalize the shopping experience according to predefined rules.
If you want to know how does advanced website personalization look like and how to implement it, this module is for you:
👉🏻 What should be the shopping experience of somebody coming to your store for the first time?
👉🏻 How does it differ with somebody returning to your store after 24 hours?
👉🏻 What should be the experience of an existing customer?
👉🏻 What are the most common bottlenecks in the conversion funnel and how to eliminate them?
👉🏻 How to personalize website experience based on customer preference data? (e.g. based on customer's shoe size, gender, category-affinity)
👉🏻 How to personalize website experience for different customer avatars? (e.g. If you have a furniture store, should the website look the same for customers with small apartments, and for customers with bigger houses?)
🤲🏻 Do you want to know how to implement advanced website personalization use-cases in your eCommerce store? Reach out!
The first 45-minute meeting is free of change.
A word from Kondela
“Our main motivation to work with Datacop at Kondela, was to explore complex analytics and A/B testing on our e-shops. Together with Datacop we have managed to push our utilisation of marketing tools to a new level. In particular, we pursued the optimisation of conversion rates of our acquisition traffic on our mobile product pages. The project brought us both immediate positive results on our bottom line as well as new perspectives on how to apply personalisation techniques to different customer segments at different touchpoints of the customer journeys. I would like to thank our colleagues from Datacop for a professional and fair attitude, analytical expertise and lastly for patience in our discussions.”
We worked with
