Advanced eCommerce Reporting
Answer (almost) any question with our advanced eCommerce reporting based on Datacop Analytical Framework.
PPC Reporting
"Increase your ROAS by up to 22.4% with the reallocation of your marketing budget"
Your Facebook Ads reporting, but better:
✅ Reallocate your marketing budget towards products with the highest ROAS. (Small case study.)
✅ Compare Last-click and Facebook Revenue attribution side by side.
(What are the limitations of Facebook Revenue Attribution after the iOS 14.5 update?)
✅ Understand if customers buy & engage with the product that is being promoted.
Product Performance Reporting
"Increase your profitability by up to 48.5% by shifting the attention to the right products."
When evaluating products by only number of units sold is not enough:
✅ Reallocate your attention towards products with the best product sales, exposure, and profitability ratio. (Small case study.)
✅ Understand the sales velocity of each product (sales / # of days available)
✅ Understand if a product is selling organically or due to direct promotion.
Email Reporting
"Increase the revenue from your email campaigns; understand their performance as never before."
Your Email Reporting, but better:
✅ Understand how visitors behave after clicking on an email campaign (What products do they interact with? What products do they buy?)
✅ Compare your email KPIs WoW, MoM, YoY
✅ Understand if customers buy the product that is being promoted in a newsletter.
Shop Monitoring
Assess the situation behind positive & negative anomalies correctly, and avoid costly misleading conclusions. For example, see how we diagnose anomalies in the website's conversion rate.
Our most advanced website analytics & monitoring tool:
✅ Understand the conversion rate of First-time visitors, Returning visitors & Returning Purchasers.
✅ Identify positive and negative anomalies that occur in your store.
✅ Understand what % of your traffic is subscribed to a newsletter.
