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Supercharge your martech stack centered around CDXP.

Helping mid-sized eCommerce & Marketing teams to maximize their ROI from their Bloomreach Engagement platform.

Do you have all your Bloomreach Engagement basics covered?

 
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Bloomreach Engagement is an incredibly powerful tool thanks to which you can provide limitless relevance, personalization, and value.

 

Yet, after working with 25+ e-commerce companies and educating more than 150 people over the past 5 years, we have not seen a company, that leveraged Bloomreach Engagement to its fullest potential.

There might be multiple reasons for this:

  • it is fundamentally a new technology and very few people possess a deep understanding of a platform

  • Bloomreach Engagement users simply may not be aware of how to use the platform in their context

  • there might be some technical limitations prohibiting certain types of use cases (such as poor data tracking, etc.) that can be eliminated.

Our special offer 

Datacop offers you an expert audit on how you use the Bloomreach Engagement platform. We will compare your project to best-practice recommendations that we build over our multi-year experience with a platform.

We will identify your blind spots and show you, how you can increase ROI on this powerful tool.

If you don't find anything that you deem valuable, the audit will be completely free for you.

Our Products:

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1. BigQuery Data Warehouse 
 

We recommend against using Bloomreach Engagement as the main data hub in your company. This is mainly due to data retention policies of the platform. The longer your data retention within Bloomreach Engagement = the higher is the price. 

Secondly, short data retention within the platform lowers the quality of existing use-cases, because they rely only on a limited amount of data

Luckily, there is a solution that enables you to access all the data ever tracked through Bloomreach Engagement, combine it with other data sources such as Facebook or Google ad spend data,  inventory data, or weather data, and then push it back to Bloomreach Engagement in a cost-effective way which enables you to radically improve your existing use-cases and gives you an opportunity to implement new ones. 

What will you get with our solution:

1. New Bloomreach Engagement use-cases enabled by BigQuery Data Warehouse.

Examples:

  • back-in-stock automated e-mail scenario,

  • display most profitable products at places with high exposure (home page, top of category pages, etc.) Learn more on how to evaluate the performance of your product catalog here.

  • regular automated email scenario with most profitable products,

  • customer affinity towards a specific product category, gender or size based on whole history of a profile's data, 

  • "don't miss out" product section on the website - products that are selling fast based on inventory data, 

  • email or website personalization based on weather data,

  • many more...

2. Complete History of all Bloomreach Engagement data, stored in clean structured way ready for data analytics. 

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3. Data from multiple data sources that can be activated through Bloomreach Engagement.
Examples:

  • Ad spend data from Facebook, Google, or other platforms,

  • Inventory data,

  • Weather data, 

  • Anything available on the web really,...

4. Complete documentation describing data warehouse structure, fields within data tables, guides on how to analyze data within the data warehouse, and more…

5. Team onboarding/education.

 
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2. Shop Overview Reporting

Achieve a shared team understanding over phenomena happening in your eCommerce store with our most advanced analytical tool.

What will you get with our solution:

1. Advanced analytical tool with the following features:

  • compare the performance of any metric with any period in the past

    • Session count, CR% to add_to_cart, CR% to purchase , ROAS, ​Email sub %, 

  • see trends across long periods of time, including Year on Year

  • filter or split any metric by one of eight custom measures

    • Traffic Sources, New vs Repeat vs VIP, ​Session Activity, Devices, etc, 

  • explore how your website visitors interact with different product categories on your website across time

Key Metrics Overview
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Key Metrics over Time
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Detailed Breakdown of any Metric
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Traffic Monitoring
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Product Categories Interaction
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2. A notification system.

Be notified about any positive or negative anomaly that happens in your store. 

 

3. Regular send-outs of key reports directly to your email.

Receive personalized reports that you care about the most directly to your inbox on a regular basis. 

4. Shared online environment, where the whole team can interact with key reports. 

Comments, ask questions and point out any insights for the whole team. 

 

5. Documentation.

Every metric explained in a clear, easy-to-understand way. Guides on how to use reports, for newcomers.

6. Team onboarding/education.

 
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3. Product Performance

Evaluate the performance of your products correctly. Minimize sub-optimal product promotion and inventory purchase decisions. Take into account product sales, product exposure, and product profitability. Read more about our methodology in this article.

What will you get with our solution:

1. Advanced analytical tool with the following features:

  • evaluate products considering all important metrics, namely product sales, product exposure, and profitability of a product,

  • see top & worst performers for the chosen time period in any product category, so you know which products you should stop promoting and which to promote more

  • discover which color variant of the same product performs the best, so you can use it in marketing materials,

  • discover, which traffic source drives the most traffic to any specific product

  • discover, if products are being viewed as a result of direct promotion, or by organic browsing on a website

Top & Worst Performers
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Best Performing Color Variant
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Exposure by Traffic Source
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Direct Promotion Exposure vs. Organic Browsing
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2. A notification system.

Be notified about any positive or negative anomaly regarding any specific product performance. 

 

3. Regular send-outs of key reports directly to your email.

Receive personalized reports that you care about the most directly to your inbox on a regular basis. 

4. Shared online environment, where the whole team can interact with key reports. 

Comments, ask questions and point out any insights for the whole team. 

 

5. Documentation.

Every metric explained in a clear, easy-to-understand way. Guides on how to use reports, for newcomers.

6. Team onboarding/education.

 
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4. PPC Reporting

Evaluate the performance of your products with more objective metrics than what Facebook Ads and Google Ads offer in-platform. Answer questions like - what products are most effective for social media promotion? Are you actually selling the product that you are promoting? How much does it cost to sell one unit of promoted product?

What will you get with our solution:

1. Advanced analytical tool with the following features:  

  • Understand how much you spend on the promotion of specific products and which channels and specific campaigns are most effective with sales of a specific product.

  • Understand if your customers are actually buying the product that is being promoted or, they are buying other products.

    • see the exact breakdown of products that you are selling from specific campaigns.

  • Understand which products are most suitable for “go-to-market” strategies.

  • Evaluate campaigns across multiple channels via the same attribution method.

Understand how effective are campaigns promoting specific product.
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Evaluate Performance of all Campaigns across multiple Channels
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2. A notification system.

Be notified about any positive or negative anomaly regarding any specific campaign performance. 

 

3. Regular send-outs of key reports directly to your email.

Receive personalized reports that you care about the most directly to your inbox on a regular basis. 

4. Shared online environment, where the whole team can interact with key reports. 

Comments, ask questions and point out any insights for the whole team. 

 

5. Documentation.

Every metric explained in a clear, easy-to-understand way. Guides on how to use reports, for newcomers.

6. Team onboarding/education.

 
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Advanced Website Personalization Use-Cases

11,01%.  This is a revenue uplift that we brought to e-commerce Kondela across the entire shop with a single use-case! Let's say that your e-commerce makes 5M€ in revenue per month. This would translate approximately to an extra 550 000€ in revenue each month. Of course, these kinds of results are not always guaranteed, but they demonstrate what can be achieved with well-implemented growth hacking strategies. If you like to learn more about how we achieved this result, read through this case study where we go into great detail regarding this solution.

Consultancy package 

Over the last 5 years, we implemented numerous use-cases working with innovative CDXP platforms such as Bloomreach Engagement (formerly known as Exponea), and powerful data visualization tools such as Tableau and cloud solutions such as Google Cloud Platform. We worked with over 25 e-commerce companies generating 10 - 300M€ in revenue per year. We designed and delivered courses focused on e-commerce for over 150 people. 

CDXP Platform Integration

We believe that CDXP platforms such as Bloomreach Engagement or Synerise are must-have tools if your eCommerce business generates 10M+€ in revenue per year. 

If you would like to learn what are the advantages of these platforms and how to implement one of them within your martech, click on the button below. 

Other Products & Services:

 

A word from Kondela

“Our main motivation to work with Datacop at Kondela, was to explore complex analytics and A/B testing on our e-shops. Together with Datacop we have managed to push our utilisation of marketing tools to a new level. In particular, we pursued the optimisation of conversion rates of our acquisition traffic on our mobile product pages. The project brought us both immediate positive results on our bottom line as well as new perspectives on how to apply personalisation techniques to different customer segments at different touchpoints of the customer journeys. I would like to thank our colleagues from Datacop for a professional and fair attitude, analytical expertise and lastly for patience in our discussions.”

We worked with

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Are You Ready to Accelerate Your Bloomreach Engagement Project?

We would like to hear about your unique set of challenges. Book a free 45-minute meeting with us.